If there is one word most Internet marketers quiver at the sound of, it is chargebacks. A chargeback is a dispute over a charge -usually an unauthorized or fraudulent charge- between the customer and the company. The merchant must pay back the entire amount along with any credit card fees. This amount is automatically deducted from your merchant account. There are three main problems about chargebacks that concern the merchant: 1. they lose the payment -and also the inventory if it was sent, 2. the fees associated with every chargeback are between $15 to $25, and worse of all 3. chargebacks don’t look good, and you may lose your merchant account. Merchant services are pretty finicky; they do not just hand out accounts to anyone.

The customer could either be dissatisfied with the product, or there could be a duplicate order, or it could be fraud. Whatever the reason may be, it is crucial to your online business to keep chargebacks to a minimum. One way to stop chargebacks is to stop fraudulent orders by checking to make sure the order seems legit. http://Verexo.org offers a free online transaction verification system that is geared to consumers who would like to protect their credit card from unauthorized users. Verexo stores telephone and credit card numbers for consumers that are interested in an additional layer of security and protection for their credit card(s).

The way it works is simple. Through http://Verexo.org the consumer provides their phone and credit card numbers. This information is transmitted and stored on Verexo’s secure servers. When the consumer’s credit card is used for an online purchase, Verexo calls you to verify that you are the card holder. In addition to this step, online merchants will query Verexo’s database to check and compare Verexo’s information with merchant’s information, to ensure that your card is being used by you. If not compliant with your profile at Verexo, the transaction would be denied.

With your support Verexo will be able to convince online merchants to query Verexo’s database to ensure your card only gets used by you. You determine which stores are allowed to charge your card, you decide where you want your credit card to be used, and set a limit on how much you would like to spend. Verexo will offer you the option to opt-out of certain Internet purchases, opt-out of buying from specific online merchants (e.g. porn and gambling sites), and opt-out of purchasing from sites hosted in certain foreign countries.

One thing is for sure, in order to stop chargebacks we should first stop fraudulent transactions. That is why the Verexo system is the ideal solution for protecting consumers from online fraud and protecting merchants from chargebacks that cost them billions of dollars each year.

Written by Ricco Richardson
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The intent of leverage is to obtain the maximum advantage with lowest effort. Specifically, for Internet Marketers that means highest profit with minimal personal involvement.

This is just one part of a larger article; if you’d like to read the entire article right now, click Leverage Your Time, Energy & Money.

Marcus Buckingham and Curt Coffman recounted some interesting findings from 25 years of Gallup organization research – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and then elaborating on those findings in several subsequent books. Two of their most important findins for online marketers and home-based business owners in general are these: 1) Play to your strengths, not your weaknesses, and 2) Select staff for talent.

Internet marketing has a large learning curve and requires a lot of different skills. Unfortunately, few people are talented at all of them – and even those who are may not be making the best use of their available time and other skills if they focus on areas that are relative weaknesses for them.

William of Occam, best known for “Occam’s Razor,” has stated: “It is vain to do with more what can be done with less.”

Tim Ferriss, author of “The 4-Hour Workweek” is a big fan of the use of virtual assistants to handle repetitive, non-value-add tasks or those for which he does not have either the time or inclination to perform. Contrary to popular opinion, outsourcing is not limited to largecorporations, but given the low cost of international virtual assistants, even small, home business companies can afford to outsource many tasks to virtual assistants.

One task that many internet marketers choose to outsource is article marketing. They see the value of article marketing, but either don’t can’t write well, or simply don’t want to, so they outsource article authoring to ghost-writers.

Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.

If you focus on your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on improving areas of weakness willonly marginally improve your results.

Which would you rather do – multiply your results, or simply see incremental improvements?

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Online marketing has many facets and it is difficult to pick a niche when so many choices are displayed for the entire internet to ponder and witness. Many online business owners journey to Clickbank as a point of reference for niche selection and marketing. The Clickbank marketplace offers a variety of choices to consider and a thorough search should reveal a several niches that will appeal to the most scrupulous of marketers. Another advantage that Clickbank offers is the opportunity to become an affiliate. Instead of creating your own product, selling another marketer’s goods can bring a healthy percentage of the profits to your personal bank account. With a powerful niche and product, a Clickbank affiliate certainly has the potential to earn a king’s ransom with a savvy marketing strategy.

Creating a Clinkbank account is the first order of business (if you don’t have one already). A complete and highly detailed search for a niche is recommended and choosing a specific product to market should come with a thorough knowledge of the item(s) that you will sell. In choosing a niche, be sure to target products that are popular and are guaranteed to bring massive amounts of traffic to your site. A Google search can aid in any categorical search and will help to determine the overall acceptance of the item that you are considering to market. If the product has favorable reviews and numerous comments that are positive, then it is a sure risk and the reward will be promising. If the product has negative reviews and numerous complaints, then it should obviously be avoided.

One of the unique advantages of marketing a Clickbank product is knowing that it didn’t take any time to create an ebook, a physical item, or any other merchandise. Yes, there is still a certain amount of research that is required, but knowing that your time is limited only to choosing the niche and promoting it brings an obvious advantage with regard to time constraints.

An additional consideration is noticing the percentage of any sale that you will receive from Clickbank. Some vendors are very generous and will offer seventy-five percent or more in a few cases. While it is tempting to consider these products, be sure to follow the previously mentioned criteria for selecting a niche and weighing the risk/reward factor. However, most vendors will offer a fifty percent share of the profits and this is generally accepted as the norm at Clickbank.

The Clickbank marketplace offers a multitude of options for the online marketer and as an affiliate, your potential for substantial profits is limitless. With dedicated research, the niche and product that you choose can truly be rewarding.

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