I remember when I created my first web site. I designed it, published it and then waited expectantly for Google to list it in their page rankings. Of course, I didn’t expect to be up at the top of the listings but I did think I would be there somewhere.

After several days the disappointment began to set in. I had a great web site but no one was going to see it because Google wasn’t including me in their listings! All that work for nothing. So I started looking around the net, trying to find out why I wasn’t being listed. It was now that I discovered that it can take Google up to 8 months to include your site on their search engine. This was a devastating blow. I couldn’t wait 8 months before people saw my web site!

My next plan of action was to get some traffic to my web site, maybe that would help get me noticed. I designed a banner free of charge from a site on the web, this was really easy, even as a beginner it was done in 5 minutes. I then bought some banner impressions from a seller on ebay. Typically this involved displaying your banner 1,000,000 for a fee of say $4.99. So I signed up for this and expected the traffic to come flying to my site. Well, if I got 1 person clicking on my banner from every 1000 times the banner was displayed I was lucky. And then there was the people that just view the banners in order to get paid. When I looked at where the hits were coming from it was evident that most of them were coming from China and other non-English speaking countries.

So, having discovered that paid for banner advertising does not work, I finally discovered how to get noticed by Google….

Back-links. Yes, that was the secret. What are back-links? There are other web sites that have a link to your site on them. Google determines the popularity of your site by how many other sites link to it. So how do you get back links? You can list your site in the free directories that proliferate the web, but these are low quality links.

The best way of getting links is to create your own links by writing an article like this. There are dozens of article directories on the net, you submit your article, simply ensure you include a link to your web site and hey presto, you have created a back link to your site. Google will take notice and you will move up the search rankings. The more articles you submit, the more popular Google will think your site is.

Article directories are free to use and can also be a good way of advertising your site. Write about a subject that relates to your site, people see you have some expert knowledge on the subject and follow the link through to your site.

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The following information in this article should be exactly what you are looking for and I hope it helps you.

There is one tried and tested rule in generating income for your website: A regular stream of website traffic.
If no one goes to your website, it hardly bares a chance of generating an income. Lots of sites have tried and failed in doing so, and these result in the sites passing. It takes capital to support an income generating website; it also takes capital to create capital.
BUT, it doesn’t take a large caboodle of money to create website traffic for your site.

Ever think how does big hit sites push traffic top their site?
The majority of them are spending tons of money to push the traffic to their sites, investing in lots of advertising campaigns and alternate forms of marketing schemes and gimmickries.
This is all profitable because, in fact, they are what they are now, high earning, big hitting websites.
You don’t need to do this if you don’t necessarily have their resources. There are various ways to create low cost website traffic without having to run through what you don’t have or can’t afford. Lots of people have relied on high cost methods to create a steady stream of website traffic and ended up losing their shirt over it.
Here I present to you the Top five ways to create low cost website traffic that could assist your site a whole lot. Even if you just get a tiny percentage of productive visitors in to client ratio it still works particularly if you get a high amount of website traffic.

Swap Links
This is a tried and proven technique to increase traffic. Rarely will you see a site where there is no link to another site. Most webmasters are inclined to exchange links with other sites so that they may increase more public awareness about their sites. You’ll shortly see and feel the quick surge of the traffic coming in to your site from other sites.
A major requirement in swapping links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of obtaining a top ranking in search engine results. It is generally known that search engines ranks high sites that have inbound and outbound theme-related links. With a top ranking place in the search engines, you will create more traffic in your website without the high costs.

Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic Exchange services are the watching of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and learn more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit articles
There are lots of e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you require to save costs, you can do the articles yourself. There are many freelance writers who are able to write for you for a low fee, but to save money, it is expedient to do those articles yourself.
Create articles that are themed along with the niche of your site. Write something that you have knowledge on so that when they read it, they can experience your knowledge on the subject and will be keen to go to your site. Create articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.
This may seem like hard work because of all the articles you may need to use to put together a newsletter but on the contrary, this is not so. There are many writers and sites that are inclined to provide free articles as long as they can get their ‘Authors Bio’ in on your newsletter. This also provides free advertising for them as well.
As your newsletter gets circulated , you can widen your public awareness and create an opt-in list that can regularly visit your site.

Join Online Communities and Forums
This only requires your time and not much else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you create your reputation, you also create the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Thanks for finding my site and reading my article. If you want to learn more then keep looking around my site.

________________________________________
Author Bio:

This Article was written by David Hill.
Tens of Thousands of Articles and Resources can be found at;
http://www.articlepro.co.uk

This article is available for re-print
This Article and Author Bio: MUST be kept entire and in place without alteration, either in part or in full.

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You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already.

In analyzing the 25 most successful websites we’ve written for our clients, here are the 9 big-picture secrets to having a website that gets you maximum conversions, leads, sales and profits.

1. Your website needs a headline that is very specific, unique, remarkable and features a mouth-watering customer-benefit.

Generalities in your headline and website will kill your response. People have heard general statements hundreds of times before, so they have no power:

“lowest prices” … click away;
“great services” … click away;
“industry leader” … click away.

2. Develop instant credibility on the first page of your website by using logos of well-known customers, membership associations, years in business, etc.

The internet is a phenomenal tool because it literally puts the world at your fingertips. The problem is that there are a lot of crooks, cheats and nuts in the world who could all have web sites.

You need to make sure your visitors instantly know that yours is a legitimate, professional business. This not only puts their minds at ease, but it removes a huge obstacle they might otherwise have to doing business with you.

3. Get to the point on the first VISIBLE screen.

The key here is VISIBLE. This means make sure your visitors know EXACTLY how you will solve their problems and meet their needs BEFORE they ever touch a scroll bar. There is nothing more aggravating than a site that forces you to link and scroll before you can even figure out if they can meet your needs.

Think about it: do you take the time to dig through one web site when you can GOOGLE thousands or millions of other sites that also claim to have what you need? Neither will your prospects. If people have to go hunting, they will simply move on.

Two other important tools that can help turn visitors into buyers are a site search, and easy-to-find contact information. You want to make sure no one visits your site without INSTANTLY knowing you WANT to help them and YOU can solve their problems.

4. Make a free or special introductory offer.

You need to get the website visitor to DO SOMETHING NOW … IMMEDIATELY! Because if they don’t, they’re gone … and you’ve lost your opportunity. (When we added a free evaluation offer to our Profit Boosters Copywriting website, our response rate tripled.)

5. Offer a free eNewsletter sign-up.

This is a must. Give it a good name, offer free special reports along with it and push your privacy policy. You must capture your visitor emails and follow up with helpful information to them on a regular basis.

And don’t worry about writing your eNewsletter. You obviously have a passion and expertise for your business, or you wouldn’t be in it. Just write about what you know, using your own words.

Here’s another important related tip: don’t try and impress anyone with technical jargon and flowery language. Pretend you’re writing a letter to help out a good friend. That’s the perfect tone for your eNewsletter.

6. Focus on the message, not the technology.

With a media as technology-driven as the internet, it’s unbelievably easy to get caught up in all the latest bells and whistles.

But remember, people are visiting your site because they WANT something … NOT because they want to be impressed by how much technology you’ve packed onto your site.

Your headline is still the key (see tip number 1 again) to driving business. And whether you use the latest technology, or plain old text, EVERYTHING on your site should point your prospect to a BENEFIT only YOU can provide.

Here’s another good reason to hold back on the tech stuff a bit: not all new technology is ACCESSIBLE or ACCEPTED by most users right away, or even at all. To reach the largest audience, wait until a technology is generally accepted by users and developers so they’ll already have, or be willing to download the necessary components to view your site. Some examples of this are:

• java applets
• activex controls
• shockwave objects
• tools that require plug-ins
• specialized document formats

7. Keep it simple.

One common mistake is to overdo the graphics. Web design programs make it so easy to add graphic elements that they’re sometimes hard to resist. Remember, just because you CAN do something, doesn’t mean you SHOULD.
Try the “Squint Test”. Look at your web page and kind of squint your eyes. Do you see a main thought and graphic … or do you just see a bunch of colors, shapes, patterns, boxes and flashes?
As a rule of thumb, anything that diverts your attention to ITSELF as a graphic element and AWAY from the MESSAGE of your main benefits, is probably overdone.

Some common things that get overused are:
• excessive graphics
• frames
• background images
• bevels and other graphic tricks

Keep in mind that overdoing it can be more than just a visual problem. Too many graphics and frames can bog down a page or make it too difficult to navigate. Either way, you’ve lost your prospect for good.

8. Give prospects a reason to visit your site.

The #1 reason people visit web sites is for information. So, in addition to making sure they know you can solve their problems, give them some information.

Good examples of things you can easily “give away” on your site include free marketing tips, a how-to section, or tips for buying your product or service. You don’t have to give away the farm. Just give some helpful tidbits that show people you know what you’re talking about. All of these things will build your credibility and generate business for you.

9. Give both customers and prospects a reason to want to visit your web site again.

Studies show that people usually won’t buy from you until they visit your site four to five times. You can help that process along tremendously by giving people a reason to return to your site.

Some ways to do this include updating product or service information, timely/seasonal how-to tips, changing your offer, changing your free premium, upgrading or updating samples and demos. These are all good reasons for people to return to your site or maybe even bookmark it.

A good rule of thumb would be to update your site in some way at least once a month, even if the changes are minimal. Not only will it give your visitors a reason to return, it will help drive new visitors to your site since search engines re-index/re-catalog changed pages.

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