Hit google adsense download
In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a “page view”) will involve eleven hits on the server. (Often the accesses will not get as far as your server because the page will have been cached by a local internet service provider).

In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.

Hotbot
One of the largest search engines, indexing 110 million pages. Powered by Inktomi, new submissions appear to be taking two weeks or longer to appear. The URL is http://www.hotbot.com.

HTML
HyperText Markup Language – the (main) language used to write web pages.

HTTP
HyperText Transfer Protocol – the (main) protocol used to communicate between web servers and web browsers (clients).

Inbound Link Free download google adsense Tips
A hypertext link to a particular page from elsewhere, bringing traffic to that page. Inbound links are counted to produce a measure of the page popularity. Searches for the inbound links to a page can be made on Altavista, Infoseek and Hotbot.

Index
See Directory. Also refers to the database of web pages maintained by a search engine or directory.

Infind
A meta search engine. Found at http://www.infind.com.

Infoseek
One of the largest search engines. New sites are normally added very quickly, within one or two business days. The URL is http://www.infoseek.com. Infoseek is one of the few search engines to treat singular and plural forms as the same word. Very sensitive to page popularity in its positioning algorithm.

Inktomi
The database used by some of the largest search engines, including Hotbot. Inktomi is also used by Yahoo when no matches are found in Yahoo’s own database.

IP Delivery
Similar to agent name delivery, this technique presents different content depending on the IP address of the client. It is very difficult to view pages hidden using this technique, because the real page is only visible if your IP address is the same as (for example) a search engine’s spider.

Java
A computer programming language whose programs can run on a number of different types of computer and/or operating system. Used extensively to produce applets for web pages.

Javascript
An simple interpreted computer language used for small programming tasks within HTML web pages. The scripts are normally interpreted (or run) on the client computer by the web browser. Some search engines have been known to index these scripts, presumably erroneously.

Keyword
A word which forms (part of) a search engine query.

Keyword Density
A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this property for Positioning. Analysers are available which allow comparisons between pages. Pages can then be produced with the similar keyword densities to those found in high ranking pages.

Keyword Domain Name
The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.

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Dead Link adsense
An internet link which doesn’t lead to a page or site, probably because the server is down or the page has moved or no longer exists. Most search engines have techniques for removing such pages from their listings automatically, but as the internet continues to increase in size, it becomes more and more difficult for a search engine to check all the pages in the index regularly. Reporting of dead links helps to keep the indexes clean and accurate, and this can usually be done by submitting the dead link to the search engine.

De-listing
The removal of pages from a search engine’s index.

Removal can occur for various reasons, including unreliability of the machine that hosts a site or because of perceived attempts at spamdexing.

Description
Descriptive text associated with a web page and displayed, usually with the page title and URL, when the page appears in a list of pages generated by a search engine or directory as a result of a query. Some search engines take this description from the DESCRIPTION Meta tag – others generate their own from the text in the page. Directories often use text provided at registration.

Direct Hit
A system which monitors the search engine users’ selections from search engine results, counting which results are clicked on most, and how long visitors spend at that site, so as to improve relevancy. Used by HotBot and as a plug-in to Apple’s new innovative Sherlock search system. See www.directhit.com.

Directory google adsense shareware Guide
A server or a collection of servers dedicated to indexing internet web pages and returning lists of pages which match particular queries. Directories (also known as Indexes) are normally compiled manually, by user submission (such as at whatsnew.com), and often involve an editorial selection and/or categorization process (such as at LookSmart and Yahoo).

Dogpile
A meta search engine. Found at http://www.dogpile.com.

Domain
A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end – typical top-level domains are .com, .edu, .gov, .org (which sub-divide addresses into areas of use). There are also various geographic top-level domains (e.g. .ar, .ca, .fr, .ro etc.) referring to particular countries.

The relevance to search engine terminology is that web sites which have their own domain name (e.g. http://www.nativetongues.com) will often achieve better positioning than web sites which exist as a sub-directory of another organisation’s domain (e.g. http://ourworld.compuserve.com/homepages/tijana/).

Doorway Page
See Gateway Page.

Dynamic content
Information on web pages which changes or is changed automatically, e.g. based on database content or user information. Sometimes it’s possible to spot that this technique is being used, e.g. if the URL ends with .asp, .cfm, .cgi or .shtml. It is possible to serve dynamic content using standard (normally static) .htm or .html type pages, though. Search engines will currently index dynamic content in a similar fashion to static content, although they will not usually index URLs which contain the ? character.

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Examples and Recommendations for Title Tags The PPC Domain Parking
Page on Red Pandas from the Wellington Zoo:
- Current Title: Red Panda
- Recommended: Red Panda – Habitat, Features, Behavior | Wellington Zoo
Page on Alexander Calder from the Calder Foundation:
- Current Title: Alexander Calder
- Recommended: Alexander Calder – Biography of the Artist from the Calder Foundation
Page on Plasma TVs from Tiger Direct:
- Current Title: Plasma Televisions, Plasma TV, Plasma Screen TVs, SONY Plasma TV, LCD TV at TigerDirect.com
- Recommended: Plasma Screen & LCD Televisions at TigerDirect.com

For each of these, the idea behind the recommendations is to distill the information into the clearest, most useful snippet, while retaining the primary keyword phrase as the first words in the tag. The title tag provides the first impression of a web page and can either serve to draw the visitor in, or compel them to choose another listing in the results.

Meta Tag Recommendations: The PPC Domain Parking Guide
Meta tags once held the distinction of being the primary realm of SEO specialists. Today, the use of meta tags, particularly the meta keywords tag, has diminished to an extent that search engines no longer use them in their ranking of pages. However, the meta description tag can still be of some import, as several search engines use this tag to display the snippet of text below the clickable title link in the results pages.

In the image to the left, an illustration of a Google SERP (Search Engine Results Page) shows the use of the meta description and title tags. It is on this page that searchers generally make their decision as to which result to click, and thus, while the meta description tag may have little to no impact on where a page ranks, it can significantly impact the # of visitors the page receives from search engine traffic. Note that meta tags are NOT always used on the SERPs, but can be seen (at the discretion of the search engine) if the description is accurate, well-written and relevant to the searcher’s query.

Search Friendly Text
Making the visible text on a page “search-friendly” isn’t complicated, but it is an issue that many sites struggle with. Text styles that cannot be indexed by search engines include:
• Text embedded in a Java Application or Macromedia Flash file
• Text in an image file – jpg, gif, png, etc
• Text accessible only via a form submit or other on-page action

If the search engines can’t see your page’s text, they cannot spider and index that content for visitors to find. Thus, making search-friendly text in HTML format is critical to ranking well and getting properly indexed. If you are forced to use a format that hides text from search engines, try to use the right keywords and phrases in headlines, title tags, URLs and image/file names on the page. Don’t go overboard with this tactic, and never try to hide text (by making it the same color as the background or using CSS tricks). Even if the search engines can’t detect this automatically, a competitor can easily report your site for spamming and have you de-listed entirely.

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