• Top 10 Lists The Adsense Recommended SEO
Numbered lists (of tips, links, resources, etc.), particularly those that rank items, can be a great way to generate buzz. These lists often promote discussion and thus, referencing.
• Industry-Related Humor
Even the most serious of industries can use a bit of humor now and again. As with exposés, be cautious not to offend (although that too can merit mentions) – use your knowledge of stereotypes and history inside your market to get topical laughs and the links will be yours.
• Reviews of Events
Industry gatherings, from pubcrawls to conferences to speeches and seminars, can all garner great links with a well-done review. Write professionally, as a journalist, and attempt to use as many full names as possible. It’s also wise to link out to all the folks you mention, as they will see the links in their referral logs and come check you out.
• Interviews with Well-Known Insiders
Anyone inside an industry whose name frequently appears in that industry’s internal press is a great candidate for an interview. Even if it’s a few short questions over email, a revealing interview can be a great source of links and esteemed professionals are likely to answer requests even from smaller sources as they can benefit from the attention, too.
• Surveys or Collections of Data Free the Google Adsense Recommended SEO

Offering large collections of industry data culled from polling individuals, an online survey or simply researching and aggregating data can provide a very link-worthy resource.
• Film or Animation
Particularly in industries where video clips or animations are rare (i.e. Geology, not Movie Reviews), a high quality, entertaining or informative video or animation can get more than a few folks interested.
• Charts, Graphs or Spreadsheets
These standard business graphics should certainly include analysis and dissection, but can provide a good source of links if promoted and built properly.
• High Profile Criticism
Similar to the exposé system, well-written critiques of popular products, companies, sites or individuals in a sector have the ability to pull in quite a few links from folks who agree and disagree.
• Contests, Giveaways and Competitions
Giving away prizes or public awards (even if they’re just website graphics) can get a lot of online folks interested and linking.
• Trend-Spotting
Identifying a story ahead of the crowd is commonly called “scooping” in journalism. Do this online, and all (or many) blog posts on the subject will reference your site as the first to “call it.”
• Advice from Multiple Experts
If you’re creating an article that offers advice, pulling opinions from the well-known experts in the industry is a great way to make sure links flow your way. The experts themselves will often be inclined to link.
There are dozens of other great ways to get bloggers, writers and website editors in your field to add links to your site. Imagine yourself as an industry blogger, seeking to cover the most exciting, unique trends and pages in the sector. If this individual stumbled across your content, would they be likely to write about it? If the answer is yes, it qualifies as link-bait.

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• Information Architecture The Adsense Email Marketing
The organizational hierarchy of a site can also strongly affect usability. Topics and categorization impact the ease with which a user can find the information they need on your site. While an intuitive, intelligently designed structure will seamlessly guide the user to their goals, a complex, obfuscated hierarchy can make finding information on a site disturbingly frustrating.
• Navigation
A navigation system that guides users easily through both top-level and deep pages and makes a high percentage of the site easily accessible is critical to good usability. Since navigation is one of a website’s primary functions, provide users with obvious navigation systems: breadcrumbs, alt tags for image links, and well written anchor text that clearly describes what the user will get if they click a link. Navigation standards like these can drastically improve usability performance.
• Functionality
To create compelling usability, ensure that tools, scripts, images, links, etc., all function as they are intended and don’t provide errors to non-standard browsers, alternative operating systems or uninformed users (who often don’t know what/where to click). Free the Adsense Email Marketing

• Accessibility
Accessibility refers primarily to the technical ability of users to access and move through your site, as well as the ability of the site to serve disabled or impaired users. For SEO purposes, the most important aspects are limiting code errors to a minimum and fixing broken links, making sure that content is accessible and visible in all browsers and without special actions.
• Content
The usability of content itself is often overlooked, but its importance cannot be overstated. The descriptive nature of headlines, the accuracy of information and the quality of content all factor highly into a site’s likelihood to retain visitors and gain links.
Overall, usability is about gearing a site towards the potential users. Success in this arena garners increased conversion rates, a higher chance that other sites will link to yours and a better relationship with your users (fewer complaints, lower instance of problems, etc.). For improving your knowledge of usability and the best practices, I recommend Steve Krug’s exceptionally impressive book, “Don’t Make Me Think”; possibly the best $30 you can spend to improve your website.
Professional Design
Elegant, high quality, high impact design is critical to gaining the trust of your users. If your site appears “low budget” or only marginally professional, it can hurt the chances of gaining a link and more importantly, the chances of engendering trust in your visitors. The first impression of a website by a user occurs in less than 7 seconds. That’s all the time you have to convey the importance and authority of your company through the site’s design. I’ve prepared two examples below:
Although the above examples are not perfect (note that Haworth is missing a critical element – a search bar, while Workplace Office UK has one), it’s easy to see why consumers visiting websites like these would be more inclined to trust and buy from Haworth rather than Workplace Office. The application of professional design to sites can induce greater numbers of links from visiting content creators, greater number of users who return to the site, higher conversion rates and a better overall perception of your site by visitors.
Although high quality, professional design is not one of the factors directly ranked by search engines, it indirectly influences many factors that do affect the rankings (i.e. link-building, trust, usability, etc).

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Along with making text visible, it’s important to remember that search engines measure the terms and phrases in a document to extract a great deal of information about the page. Writing well for search engines is both an art and a science (as SEOs are not privy to the exact, technical methodology of how search engines score text for rankings), and one that can be harnessed to achieve better rankings. The Domains E-mail Marketing

In general, the following are basic rules that apply to optimizing on-page text for search rankings:
• Make the primary term/phrase prominent in the document – measurements like keyword density are useless (see kw density myth thread), but general frequency can help rankings.
• Make the text on-topic and high quality – Search engines use sophisticated lexical analysis to help find quality pages, as well as teams of researchers identifying common elements in high quality writing. Thus, great writing can provide benefits to rankings, as well as visitors. The Domains E-mail Marketing Guide

• Use an optimized document structure – the best practice is generally to follow a journalistic format wherein the document starts with a description of the content, then flows from broad discussion of the subject to narrow. The benefits of this are arguable, but in addition to SEO value, they provide the most readable and engaging informational document. Obviously, in situations where this would be inappropriate, it’s not necessary.
• Keep text together – Many folks in SEO recommend using CSS rather than table layouts in order to keep the text flow of the document together and prevention the breaking up of text via coding. This can also be achieved with tables – simply make sure that text sections (content, ads, navigation, etc.) flow together inside a single table or row and don’t have too many “nested” tables that make for broken sentences and paragraphs.
Keep in mind that the text layout and keyword usage in a document no longer carries high importance in search engine rankings. While the right structure and usage can provide a slight boost, obsessing over keyword placement or layout will provide little overall benefit.

Information Architecture
The document and link structure of a website can provide benefits to search rankings when performed properly. The keys to effective architecture are to follow the rules that govern human usability of a site:
• Make Use of a Sitemap – It’s wise to have the sitemap page linked to from every other page in the site, or at the least from important high-level category pages and the home page. The sitemap should, ideally, offer links to all of the site’s internal pages. However, if more than 100-150 pages exist on the site, a wiser system is to create a sitemap that will link to all of the category level pages, so that no page in a site is more than 2 clicks from the home page. For exceptionally large sites, this rule can be expanded to 3 clicks from the home page.
• Use a Category Structure that Flows from Broad > Narrow – Start with the broadest topics as hierarchical category pages, then expand to deep pages with specific topics. Using the most on-topic structure tells search engines that your site is highly relevant and covers a topic in-depth.
For more information on segmenting document structure and link hierarchies, see Dr. Garcia’s excellent guide to on-topic analysis

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