Keyword Phrase google adsense webmaster forums
A phrase which forms (part of) a search engine query.

Keyword Purchasing
The buying of search keywords from search engines, usually to control banner ad. placement. All the major search engines (except EuroSeek and GoTo) insist that keyword purchasing is only used for banner ad. placement, and doesn’t influence search results. The display of banner ads. for bought keywords can be studied using a service called Bannerstake from Thomson and Thomson at http://www.namestake.com. which returns the banner ads. displayed when particular queries are used.

Keyword Stuffing
The repeating of keywords and keyword phrases in META tags or elsewhere.

Link Popularity Free adsense webmaster forums Guide
See page popularity.

Log File
A file maintained on a server in which details of all file accesses are stored. Analysing log files can be a powerful way to find out about a web site’s visitors, where they come from and which queries are used to access a site.Various software packages are available to analyse log files, and some are listed below.

Sane Solutions provide NetTracker, which is good at analysing queries from log files. A free program called WebLog is available at http://www.awsd.com. See also the reviews at http://www.bellacoola.com/html/sample_reports.htm.

LookSmart
A medium-sized directory. The URL is http://www.looksmart.com.

Lycos
One of the largest search engines, Lycos appears to be moving towards becoming a directory and is using the Open Directory for some search results. It can be slow to index new sites. The lycos spider ignores meta tags in pages. Lycos can be found at http://www.lycos.com.

Metacrawler
A meta search engine found at http://www.metacrawler.com. Results from various search engines are summarised in an easy to read form.

Metafind
A meta search engine found at http://www.metafind.com.

Meta Search
A search of searches. A query is submitted to more than one search engine or directory, and results are reported from all the engines, possibly after removal of duplicates and sorting. Also the meta search engine of the same name, found at http://www.metasearch.com.

Meta Search Engine
A server which passes queries on to many search engines and/or directories and then summarises all the results. Ask Jeeves, Dogpile, Infind, Metacrawler, Metafind and Metasearch are examples of meta search engines.

Meta tag
A construct placed in the HTML header of a web page, providing information which is not visible to browsers. The most common meta tags (and those most relevant to search engines) are KEYWORDS and DESCRIPTION.

The KEYWORDS tag allows the author to emphasise the importance of certain words and phrases used within the page. Some search engines will respond to this information – others will ignore it. Don’t use quotes around the keywords or keyphrases.

The DESCRIPTION tag allows the author to control the text of the summary displayed when the page appears in the results of a search. Again, some search engines will ignore this information.

The HTTP-EQUIV meta tag is used to issue HTTP commands, and is frequently used with the REFRESH tag to refresh page content after a given number of seconds. Gateway pages sometimes use this technique to force browsers to a different page or site. Most search engines are wise to this, and will index the final page and/or reduce the ranking. Infoseek has a strong policy against this technique, and they might penalize your site, or even ban it.

Other common meta tags are GENERATOR (usually advertising the software used to generate the page) and AUTHOR (used to credit the author of the page, and often containing e-mail address, homepage URL and other information).

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Frames Adsense Earning System tray Tracker
An HTML technique for combining two or more separate HTML documents within a single web browser screen. Compound interacting documents can be created to make a more effective web page presented in multiple windows or sub-windows.

A framed web site often causes great problems for search engines, and may not be indexed correctly. Search engines will often index only the part of a framed site within the section, so make sure that the section includes relevant text which can be indexed by the spiders. If your site uses frames, consider providing a gateway page or adding navigational links within the framed pages. Submit the main page – the one containing the tag to the search engines. If you use a gateway page, submit this separately.

Gateway Page
A web page submitted to a search engine (spyder) to give the relevance-algorithm of that particular spyder the data it needs, in the format that it needs it, in order to place a site at the proper level of relevance for the topic(s) in question. (This determination of topical relevance is called “placement”.)

A gateway page may present information to the spyder, but obscure it from a casual human viewer. The gateway page exists so as to allow a web-site to present one face to the spyder, and another to human viewers. There are several reasons why one might want to do this. One, is that the author may not want to publicly disclose placement tactics. Another is that the format that may be easiest for a given spyder to understand, may not be the format that the author wishes to present to his viewers for aesthetics. Still another may be that the format that is best for one spyder may differ from that which is best for another. By using gateway pages, you can present your site to each spyder in the way which is known or thought to be best for that particular spyder.

Also known as bridge pages, doorway page, entry pages, portals or portal pages.

An example gateway page:
http://www.isquare.com/gateway.htm

Go.com Free Adsense Earning System tray Tracker Guide
A portal partnership between Infoseek and Disney, with search capabilities based on the Infoseek index, at http://go.com/.

GoTo
A search engine, powered by Inktomi, which only returns one URL per domain in its search results. Operates a “pay per click” scheme where websites can pay to increase their relevancy. The URL is http://www.goto.com.

Gulliver
The name of the Northern Light Search Engine’s spider.

Heading
Many search engines give extra weight and importance to the text found inside HTML heading sections. It is generally considered good advice to use headings when designing web pages and to place keywords inside headings.

Hidden Text
Text on a web page which is visible to search engine spiders but not visible to human visitors. This is sometimes because the text has been set the same colour as the background, because multiple TITLE tags have been used or because the text is an HTML comment. Hidden text is often used for spamdexing. Many search engines can now detect the use of hidden text, and often remove offending pages from their database or lower such pages’ positioning.

Text can also be hidden using agent name delivery or IP delivery either to present different text to different search engine spiders or to hide the real HTML source from competitors. The Stealth META Tag CGI Script probably uses this technique and is available at http://www.OutRank.com/stealth.shtml. Another software product which hides HTML source is called Psyral Phobia and is available at http://www.merlesworld.com/software.htm.

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Altavista adsense
A popular search engine with the largest database on the web, indexing more than 140 million pages. Its main URL is http://www.altavista.com. Until 1998, this search engine provided the search facility for Yahoo. Altavista indexes all the words in a web page, and new pages are normally added to the database fairly quickly, within a couple of working days. You are asked to submit just the main page of your site. The Altavista spider will then explore your site and index a representative sample of the pages. Some problems with spamming have been noticed. The use of keyword meta tags is penalised. Altavista places various alternative options before its search results, including suggested questions (using the Ask Jeeves service), RealNames. Paid entries are beginning to appear at the start of the search results.

AOL Netfind
The default search engine for users of the AOL internet service provider, and hence a busy site. Its URL is http://www.netfind.com. It is essentially the same engine as Excite.

Applet
A small program, often written in Java, which usually runs in a web browser, as part of a web page. It is possible that the use of such a program may cause spiders and robots to stop indexing a page.

ArchitextSpider
The name of the Excite search engine’s spider.

Ask Jeeves
A meta search engine which can be asked questions in English. This service is also in use at Altavista. http://www.askjeeves.com.

CGI Free google adsense webmaster Tips
Common Gateway Interface – a standard interface between web server software and other programs running on the same machine.

CGI Program
Strictly, any program which handles its input and output data according to the CGI standard. In practice, CGI programs are used to handle forms and database queries on web pages, and to produce non-static web page content.

Channels, Channel listings
Lists of links to selected (and usually popular) web sites. The links are maintained by search engines and directories and are sorted into categories or channels. Sites are picked by a channel editor, often because of a site’s already high ranking with the search engines. Some search engines and directories allow visitors to nominate sites for inclusion in their channels.

Client
A computer, program or process which makes requests for information from another computer, program or process. Web browsers are client programs. Search engine spiders are (or can be said to behave as) clients.

Click through
The process of clicking on a link in a search engine output page to visit an indexed site.

This is an important link in the process of receiving visitors to a site via search engines. Good ranking may be useless if visitors do not click on the link which leads to the indexed site. The secret here is to provide a good descriptive title and an accurate and interesting description.

Cloaking
The hiding of page content. Normally carried out to stop page thieves stealing optimized pages. See also Bait-and-Switch.

Clustering
The listing of only one page from each web site in a search engine or directory’s list of search results. This avoids occupation of all the top results by a small number of web sites and makes the list of results clearer and more useful to the user.

Comment
The HTML tags are used to hide text from browsers. Some search engines ignore text between these symbols but others index such text as if the comment tags were not there. Comments are often used to hide javascript code from non-compliant browsers, and sometimes (notably on Excite) to provide invisible keywords to some search engines.

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