The intent of leverage is to obtain the maximum advantage with lowest effort. Specifically, for Internet Marketers that means highest profit with minimal personal involvement.

This is just one part of a larger article; if you’d like to read the entire article right now, click Leverage Your Time, Energy & Money.

Marcus Buckingham and Curt Coffman recounted some interesting findings from 25 years of Gallup organization research – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and then elaborating on those findings in several subsequent books. Two of their most important findins for online marketers and home-based business owners in general are these: 1) Play to your strengths, not your weaknesses, and 2) Select staff for talent.

Internet marketing has a large learning curve and requires a lot of different skills. Unfortunately, few people are talented at all of them – and even those who are may not be making the best use of their available time and other skills if they focus on areas that are relative weaknesses for them.

William of Occam, best known for “Occam’s Razor,” has stated: “It is vain to do with more what can be done with less.”

Tim Ferriss, author of “The 4-Hour Workweek” is a big fan of the use of virtual assistants to handle repetitive, non-value-add tasks or those for which he does not have either the time or inclination to perform. Contrary to popular opinion, outsourcing is not limited to largecorporations, but given the low cost of international virtual assistants, even small, home business companies can afford to outsource many tasks to virtual assistants.

One task that many internet marketers choose to outsource is article marketing. They see the value of article marketing, but either don’t can’t write well, or simply don’t want to, so they outsource article authoring to ghost-writers.

Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.

If you focus on your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on improving areas of weakness willonly marginally improve your results.

Which would you rather do – multiply your results, or simply see incremental improvements?

If you like what you’ve just read, and would like to learn how to leverage your efforts, put your income on autopilot, and become a millionaire, get the FREE
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