Well it is safe to say the old static websites are becoming a thing of the past and for those who really count on the web to make money online are realizing that they need to move forward and incorporate interactivity into their websites. Before we get into how to market with Web 2.0 websites we must first understand the definition of Web 2.0. The basic description of Web 2.0 is the transformation of the web from a static server bases network to an interactive virtual world where the users now consist of anyone that has an internet connection rather than only those who new programming. So how can the old webmasters keep up with this ever changing world of online marketing mediums. Really it is simple you must first join the many out their utilizing all of them in your marketing campaign and at the same time be actively looking for new ones coming out. First I would like to cover the major websites that anyone trying to market online should be affiliated with.

Personally I have found it useful to categorize the types of Web 2.0 websites that are useful for online marketers. The first and most important for any marketer to be a part of is the blogosphere. There are a couple of ways to take advantage of this unique online world. First is to set up your own blog at blogger.com or wordpress.com both make it incredibly easy to build a web presence. A little tip if you really want to succeed when marketing with a blog is to treat it as its own platform rather than just a support for your main website. What this means is take the time to market and place unique content on your blog equal to your website or other main web presence. The second way you can use the blogosphere as a marketing platform is to network with the bloggers within your niche and to do this the first step is to comment on their blogs. Blog commenting will help you in two ways first if the blog is do follow then you will receive a backlink and second if you say something nice and/or interesting about their blog more than likely they will come check out your website and if they like it they may talk about it in one of their future posts.

The next type of website that every webmaster and blogger should be utilizing in the world of web 2.0 is social bookmarking. Websites such as digg.com and stumbleupon.com offer webmasters the chance to suggest websites to a community and receive both a backlink to their website and if their website is interesting or useful enough to the community voting the chance to reach the top page of the social bookmarking website which in turn will get you tons of referral traffic from the social bookmarking website. This is an excellent place to announce the launch of a new web presence and I have found it just as useful as press releases. Really they both do the same thing the only difference is the social bookmarking is its own platform where you will find exposure and press releases rely on your website being picked up by news sources by reporters. I guess both you should be fitting in to your marketing campaign.

The last type of Web 2.0 that I will be discussing for this article is social networking which tend to be used by internet marketers as networking platforms rather than marketing mediums. When you build a website it is crucial to have interactivity between you and your visitors as well as you and potential partners within your niche. Myspace.com, facebook.com, and twitter.com have made this extremely easy just set up your account listing the URL’s of your web presences and talk about each one. You can also talk about upcoming projects and updates really anything that has already happened and anything upcoming make for excellent content on these resources. Note that these should not be used for promotion, but rather a place for communication.

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